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Tipology: Fitness equipment
Year: 2007
Client: Technogym
Services: Co-Design with Technogym Lab Design
Project Team: A.Lanzillo
Unique line with plate-loaded strength training equipment.
The Pure Strenght line is characterized with performance-focused designs ensure each piece of equipment creates a challenging experience for your members, with the freedom and feel of free weights.
The objective of Pure Strenght is to replicate the feeling of using free weights, whilst optimising the performance of each routine through the ergonomic and biomechanical design of the equipment.
Pure Grip:
Thanks to the ergonomic design, the push-and-pull movements are more effective and comfortable thanks to the even load distribution.
The surface features a grainy texture to provide increased grip and prevent lateral slipping.
The markings indicate correct hand position and the special aluminum, copper and silicon alloy ensures maximum durability.
Body Print System:
The special high-density upholstery filling adapts to the shape of the body, providing a stabilising effect and maximum comfort during exercise.
Visual Flags:
Yellow flags show the correct position of body on the equipment to make adjustments easier and training more effective.